There are a lot of advantages to running online stores such as being your own boss, setting your own hours and having the ability to make a lot of money working from home. Unfortunately, there are also some disadvantages like high set-up costs and overhead costs that are often underestimated or completely ignored by people running online stores—which often leads them to fail. In fact, the high failure rate of online stores is one of the main reasons not to jump into this type of home-based business.
A better option to running online stores may be to sell products through classified ads online. You can save a lot of money by selling products through classified ads since you won't have to pay for expensive website design, website hosting, and the extensive marketing campaign that is necessary to succeed with online stores. You can even use free online classified ads to sell your products to people who are already in the market for them—this gives you free access to a highly targeted market for your product which is like money in the bank.
Sure, some people make a lot of money running online stores, but these people have usually been in the business for a long time and already have high search engine rankings and regular customers that make them tough to compete against. Meanwhile, there are already people shopping through online classified ads that are looking for the products you want to sell. It's almost a no-brainer really. You can easily make a good income by selling products online through classified ads without having to set-up online stores, so why pay all that extra money for a website and marketing when you could start making a profit right away with your very first sale instead?